A Marketing Investment
Originally established as a special assistance program, the Sacramento LGBT Community Center has provided health and wellness support to the most marginalized, advocated for equality and justice, and worked to build a culturally rich LGBTQ community for more than 30 years. We are proud of this legacy and acknowledge that our success would not be possible without the generous support of people like you.
The opportunities detailed here help the Center fund critical programs and projects that fulfill its mission to create a region where LGBTQ people thrive. When you partner with the Center, you are partnering with the largest and oldest LGBTQ nonprofit in the region. The Center receives more than 30,000 service visits annually and over 15,000 people attend our events, offering you a built-in audience for targeted brand visibility.
The Center’s signature events Mama’s Makin’ Bacon Drag Brunch, Q-Prom, Sacramento Pride Parade & Festival, and Red Dress-Dress Red Party are the largest, most recognized, and mission centered events in the LGBTQ community and very popular amongst our allies.
We sincerely hope you will consider becoming an annual partner with the Sacramento LGBT Community Center and renew or become a new sponsor of one or more of our signature events this year.
In its third year, Mama’s Making Bacon unites nearly 250 (and growing) Center supporters and provides a heaping helping of tales at the water cooler and colorful Facebook posts for weeks after the event.
🔎 Learn more about Mama’s Making Bacon Drag Brunch
✉ E-mail David Heitstuman | ☏ (916) 442-0185, ext. 104
In 2016 Q-Prom surpassed 600 attendees in a night of gowns, tuxes, boas, music, snacks and a show-stopping runway where youth could struct and be a star.
Thirty years ago, bold visionaries first created a haven where LGBT people could build community, find affirmation and lead self-sufficient, healthy, well-adjusted lives. Although the landscape for LGBT people has altered significantly, the Center’s role as a community cornerstone has not wavered, thanks to dedicated, tireless champions whose bold leadership and behind-the-scenes activism has transformed our community.
Now, 30 years later, the Center is a thriving force of dedicated, passionate staff and volunteers that receives almost 250 youth visits each week, distribution of thousands of sexual health and education materials each year, community groups that support seniors, people who are coming out and those living with HIV/AIDS, respite for those experiencing mental health crisis and LGBT-affirming referrals.
The Pride Awards annually recognizes individuals and organizations whose compassion, innovation, generosity and community service create a safer, welcoming, collaborative, just community. Award recipients demonstrate their pride through both their work and in the way they live their lives every day, continuing the legacy of the Lambda Community Center opened in 1986 by Jerry Sloan and the late Timothy Warford, with the help and guarantees of Terry Sidie, Marghe Covino, Court of the Great Northwest Imperial Empire (CGNIE) Emperor Randy Hartman and others to serve the broader cross-section of the LGBT community.
The Center’s largest community engagement event, Sacramento Pride blankets Capitol Mall with nearly 13,000 attendees, nearly 100 vendors, a parade and a three stages offering chart-topping entertainment.
Pride presents a prime opportunity to showcase your LGBT-affirming message and demonstrate your commitment and interest to equality, diversity and community in a cost-effective, impactful manner. Research proves LGBT people are brand loyal and highly motivated to buy and support organizations that support them.
Some other Pride facts:
- Pride is the #1 attended LGBT event in Northern California
- Pride was the first event of its kind hosted on the grounds of Capitol Mall
- Pride is the most sponsor-supported event of its kind in the region
The color red, found on the red ribbon, serves as a global symbol of HIV/AIDS. That symbol inspired the foundation of red dress parties across the country beginning in Portland, Oregon and making its way to Sacramento in 2012 to increase awareness, challenge stereotypes, and raise funds to support LGBTQ community health programs. The required wearing of a red dress at these events demonstrated solidarity with those living with HIV/AIDS and challenged the stereotypes that have led to a variety of LGBTQ health disparities. Our Sacramento event has evolved to embrace the diversity of gender expressions. Our theme for 2016 was REDefined, REDesigned: Dress RED. Guests are encouraged to challenge stereotypes by wearing a red dress or dressing in all red, whichever is comfortable for them, to symbolize solidarity with those living with HIV/AIDS and raise awareness of the vast health disparities experienced by LGBTQ people.
Now in its 6th year, Red Dress-Dress Red Party attracts nearly over 400 guests.
A Program Investment
This customized approach for marketing opportunities extends to Center programs.
Corporate partners provide financial, technical and in-kind support to grow, expand and deepen the impact of Center programs. Sponsorship options include donating office supplies, snacks for drop-in programs, computers, trainings, workshops, toiletries, shower supplies, laundry detergent and building maintenance.
I think you’re doing a wonderful job of representing the LGBT community, and I’m delighted to have the Center as one of our community partners.